Last updated: September 17, 2026

This Privacy Policy describes how ELITETABLE, operated by Beds and Furniture Ltd ("we", "us", or "our"), collects, uses, stores, and discloses your personal information when you visit or use our website, purchase products from us, or otherwise communicate with us regarding our services.

For purposes of this Privacy Policy, "you" and "your" means you as the user of our website and services, whether you are a customer, website visitor, or another individual whose information we process.

Please read this Privacy Policy carefully to understand how we handle your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, or applicable legal and regulatory requirements.

When we make changes, we will update the "Last updated" date at the top of this policy and publish the revised version on our website.

How We Collect and Use Your Personal Information

We collect personal information from different sources depending on how you interact with our website and services.

We may use personal information to:

• Process and fulfil your orders.

• Process payments and arrange deliveries.

• Provide customer support.

• Communicate with you about your orders or account.

• Manage returns, refunds, and other transactions.

• Improve our website, products, and services.

• Maintain the security of our website.

• Detect and prevent fraud or other unlawful activity.

• Comply with applicable legal and regulatory obligations.

• Send marketing communications where permitted by law and where applicable consent has been obtained.

What Personal Information We Collect

The type of personal information we collect depends on how you interact with our website.

Information You Provide Directly

You may provide us with information including:

• Contact information, such as your name, email address, telephone number, and address.

• Order information, such as your name, billing address, shipping address, payment confirmation, email address, and telephone number.

• Account information, such as your username and password if you create an account.

• Customer support information, including information you provide when contacting us about an order, product, return, refund, or other enquiry.

You may choose not to provide certain information. However, some information may be necessary for us to process an order or provide particular services.

Information We Collect Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, and similar technologies.

This may include:

• IP address.

• Browser type and version.

• Device information.

• Operating system.

• Network information.

• Pages visited.

• Products viewed.

• Referring website.

• Information about how you interact with our website.

• Other technical and usage information.

We refer to this as Usage Data.

Information We Receive from Third Parties

We may receive information from third parties that help us operate our business and website, including:

• Shopify and other ecommerce service providers.

• Payment processors.

• Shipping and fulfilment providers.

• Customer support providers.

• Analytics and advertising providers.

These third parties may process your information in accordance with their own privacy policies and applicable laws.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to process and fulfil orders, process payments, arrange shipping and delivery, communicate with you about purchases, manage returns and refunds, and provide customer support.

Marketing and Advertising

Where permitted by applicable law, we may use your information to send promotional communications or display advertisements about our products and services.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the relevant communication.

Security and Fraud Prevention

We may use personal information to detect, investigate, and prevent fraud, security incidents, illegal activity, or misuse of our website.

Customer Support and Service Improvement

We may use your information to respond to enquiries, provide customer support, improve our website and services, and maintain our relationship with customers.

Cookies

Like many websites, ELITETABLE uses cookies and similar technologies.

Cookies may be used to:

• Keep our website functioning properly.

• Remember your preferences.

• Process shopping carts and orders.

• Understand how visitors use our website.

• Analyse website performance.

• Improve our services.

• Support advertising and marketing activities where applicable.

Our store may use Shopify and Shopify-related technologies. More information about Shopify's use of cookies can be found at:

https://www.shopify.com/legal/cookies

Most web browsers allow you to manage or reject cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

How We Disclose Personal Information

We may disclose personal information to third parties where necessary to operate our business and provide our services.

This may include:

• Payment processors.

• Shipping and delivery providers.

• Fulfilment partners.

• Website and hosting providers.

• IT and technical service providers.

• Customer support providers.

• Analytics providers.

• Advertising and marketing partners.

• Professional advisers.

• Government authorities or regulators where required by law.

We may also disclose information where necessary to comply with legal obligations, protect our rights, prevent fraud, enforce our terms and policies, or protect the security of our website and customers.

We do not sell your personal information for money.

User-Generated Content

Our website may allow customers to submit product reviews or other content.

If you choose to post information in a publicly accessible area of our website, that information may be visible to other users and members of the public.

Please avoid posting personal or confidential information that you do not want to make publicly available.

Third-Party Websites and Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, content, or policies of websites operated by third parties. We recommend reviewing the privacy policies of third-party websites before providing them with personal information.

Children's Data

Our website and services are not intended for children.

We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate steps to address the situation.

Security and Retention of Your Information

We take reasonable measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, fulfil orders, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.

Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These may include:

• Right to Access: You may request access to personal information we hold about you.

• Right to Correction: You may request correction of inaccurate or incomplete information.

• Right to Deletion: You may request deletion of your personal information in certain circumstances.

• Right to Data Portability: You may have the right to receive certain personal information in a portable format.

• Right to Restrict Processing: You may have the right to request that certain processing of your information be restricted.

• Right to Object: You may have the right to object to certain uses of your personal information.

• Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent.

• Marketing Preferences: You may opt out of promotional communications at any time by following the unsubscribe instructions provided in those communications.

These rights are subject to applicable legal requirements and exceptions.

To exercise a privacy right, please contact us using the details provided below. We may need to verify your identity before processing certain requests.

Complaints

If you have concerns about how we handle your personal information, please contact us first using the contact information below.

If you are not satisfied with our response, you may have the right to contact the relevant data protection authority in your country or region.

For users in the United Kingdom, you can contact the Information Commissioner's Office (ICO):

https://ico.org.uk/

International Data Transfers

As we use third-party service providers, your personal information may be transferred to, stored, or processed in countries outside the country where you live.

Where required by applicable data protection law, we will use appropriate safeguards for international transfers of personal information.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

ELITETABLE
Operated by Beds and Furniture Ltd

Address:
124 City Road
London, United Kingdom
EC1V 2NX

Email: contact@elitetable.co.uk
Phone: +44 7865432465
Business Number: 14273958

Customer Support Hours:
Monday – Saturday
09:00 – 17:00 (GMT – London Time)

We aim to respond to customer enquiries within one business day.

For applicable data protection purposes, Beds and Furniture Ltd is responsible for the processing of personal information associated with ELITETABLE, subject to applicable law.